China, as one of the world’s largest economies, has witnessed the surge of the dairy industry, prompted by economic, social, and many other factors. In fact, it is estimated that China will overtake US as the world’s largest dairy market in the world.
One of our buyers, Inner Mongolia Yili Industrial Group, is China’s market leading dairy products producer. Some of its products include milk (fresh milk, whole and skimmed milk, UHT milk), milky beverages, ice cream, ice, milk powder (under Pro-Kido brand), organic milk (under Satine brand), yoghurt, cheese, as well as frozen food and noodles. The company was founded on June 4, 1993 and is headquartered in Hohhot, China. In 2018, the company was the world’s third best-performing food brand. With an estimated 22 percent market share – Yili is the largest dairy producer in China and Asia and has a strategy to grow both its domestic and global businesses. Every day, more than 100 million Yili products are delivered to consumers; each year, more than 37 billion Yili liquid milk, yogurt, ice cream, milk powder are sold. Its head office is in the Jinchun Development Zone (金山开发区) in Hohhot, China. The company was an official sponsor of the 2008 Beijing Olympics.
“Yili is currently ranked among the top eight domestic industry enterprises, and has obtained 469 invention patents, mainly covering liquid milk, milk powder, yogurt etc. At present, the emergence of 5G technology helps us to manage, produce and operate in a more smart and automated mode. In the production process, the assistance of fully automated equipment is needed to accelerate the generation of timeliness and improvement of quality. As for this visit to WieTec 2019, we are invited by the organizer, VIP Customer Diamond Club, and we are honored to take part in it. It was fruitful because it helped us to find the right supplier based on the company’s own production needs.” Wei Xubing, Director of Equipment Management Department